PROGRAM PREVIEW

Learn how to organize your teams and systems in a way that gives you competitive advantage, allows you to leverage the power of internal and external information, and uses your team’s unique capabilities to drive substantive change within your organization.

A strong digital solutions strategy requires a strong operational backbone.

Join us as we explore the most effective ways to drive digital transformation in your organization.

This program helps participants understand the power of adaptive digital systems, how to use them to move from analytics to insight, and how to maximize the touchpoints in their customer journey. They also learn how to develop a comprehensive digital roadmap, and how to reinvent their business models so that they effectively integrate their strategy, capabilities and technology.

 

This course includes four main sessions and four group coaching sessions, taught at a pace of one session per month.

Understanding how to design the transformation is a key part of actually being able to deliver it.

Transforming Your

Legacy Ecosystem

This session highlights the barriers inherent in legacy ecosystems, and provides guidance on knowing what to change so that participants optimize their competitive position. Participants learn about adaptive systems, and ways to structure their organizations so that they support their future needs.

Developing a 
Digital Roadmap

This session helps participants understand how to develop an organizational plan that focuses on the most optimal customer channels, and the most effective digital technologies. Using a company case, participants learn how to prioritize initiatives for the best economic and industry impact.

Leading
Digital Change

 

The final session of the second series helps participants redesign business models, and it explores ways to blend robust elements of change management with the short delivery and iterative cycles required for the digital strategy choices that now happen on a daily basis.

Leveraging Your 
Information Network

 

This session looks at the economics of information, and how to get the most out of big data and customer intelligence. Participants learn how to develop more strategic content, and the power of linking it to a converged customer experience using social, mobile, analytics and cloud.